DRIVEN ENTERTAINMENT MARKETING SPECIALIST IN LOVE WITH THE WORLD OF CREATIVELY IMMERSING AUDIENCES WITHIN A STORY THROUGH STRATEGIC MARKETING AND BEHIND-THE-SCENES CONTENT CAPTURE

madi hartzell

  • "Madi brings creativity, strategic thinking, and an infectious enthusiasm to every project. Her ability to craft compelling posters and trailers through strategic planning and to collaborate seamlessly with teams makes her a fantastic candidate. Madi is adaptable, resourceful, and passionate about the entertainment industry. Her drive and energy will undoubtedly make a positive impact on your team. I would also encourage you to meet Madi in person, as it will become apparent that she has the character of a real team player—something that stands out from her peers."

    Jim Fredrick - PR/AD/EM Professor & Author of “Opening Weekend”

  • "Madi is one of the most creative talented individuals I’ve gotten to work with, she came to the table with such creative and new ideas that we were so excited to see her implement. Having her on our team was such an incredible de-stresser, I could file social media away as something I didn’t have to worry about because I entirely trusted that it was in good hands. I look forward to working with her on future projects."

    Brendan McGinley - Producer of “Same Time Tomorrow” & “Catching Claus”

  • "Madi is one of the most dedicated and positive students I’ve had in my tenure here at Dodge. Her presenting skills are flawless, and she is an incredible collaborator. She brings creativity, strategic thinking, and an infectious enthusiasm to every project. Her ability to craft compelling advertisements and collaborate seamlessly with teams makes her a fantastic candidate."

    Eva Finn - PR/AD/EM Professor & “AdGal”

  • "Madi was absolutely delightful to work with, always bringing in new ideas for fundraising, as well as developing a very clear and unique artistic vision for the socials. She was incredibly communicative throughout the process. I got numerous compliments on how well the marketing for the film was going, and it was all because of her. I cannot more highly recommend, she is a truly unique talent."

    Ember Draffin - Writer/Producer of “Pick Your Poison”

  • "Madi has elevated our presence on social media exponentially! She has an artistic eye and is truly passionate about bringing stories to life. After our first phone call not only was she as enthusiastic about my story as I was, she perfectly encapsulated the tone of it as well. She is attentive, highly communicative and very hard working! "

    Milly Mitchell - Director of “Pick Your Poison” and Director/Writer of “Diner at Dawn” 

  • "Madi is truly exceptional at what she does, but it's her positive attitude and unparalleled work ethic that really set her apart. She’s not only a creative force, but also a dedicated team player who consistently shows up prepared, engaged, and ready to give her all. Madi takes the time to deeply understand the characters and themes of a project, always going above and beyond to make sure the work reflects that. Whether it's through stunning graphics, engaging posts, or capturing beautiful behind-the-scenes moments, she extends the storytelling experience in ways that resonate with the audience. Her efforts consistently brings projects to life, creating a sense of community and connection with audiences."

    Naomi Puente - Producer of “Rags to Robes” & “BFF”

  • "The quality of Madi Hartzell’s photography and understanding of marketing adds a level of professionalism and legitimacy to every project she’s involved in. She raises the bar for BTS photography and sets an even higher bar for her contagious on-set energy."

    Jack Wolf Perry - Writer/Director of “Reaper” & “A Soul and A Dime”

Social media

Capture & Scripting

reels

Reactive interview capture for NEON, following Dodge College student screening event utilized on Boots Riley’s Instagram page

I love boosters

A plot-based wedding spin on the “I’m passing the phone to” trend utilized for Dodge senior thesis film Instagram @sametimethesis

Same time tomorrow

Using my BTS capture created a senior production design spotlight reel on the official Dodge College page

Valhallah

Researched, scripted and collaborated with producers and editors to create multiple reels utilized for Marvel’s official Instagram/TikTok

Marvel

stories

Click below to see recent film campaign...
Two men standing in front of a large poster that reads "Sometimes the principal must become the student. Same Time Tomorrow." The men are in a gymnasium or auditorium with a polished wooden floor, and there are banners hanging from the ceiling.

Behind-the-scenes

photography

Scene of a production set or event with people, equipment, and decorative pillars, illuminated by light through a window or opening in the ceiling.
A young man and woman are sitting close together in a dimly lit room, engaging in a private conversation. The woman is wearing a hoodie and has her hands pressed against her face, while the man is leaning in, speaking softly. In the background, a person is holding a paddle or stick, and there is a lit candle on the table in front of them.
People on stage with dramatic lighting, one person filming with a professional camera, and others performing or posing.
Filmmaking crew filming a scene outdoors near a body of water with mountains in the background. A man with long hair and a beard lies on the ground, while others are crouched or standing around him, some using clipboards and cameras. One person holds a large windscreen-covered microphone.
A person with long curly hair and a beard, wearing dark clothing, stands outdoors during dusk or dawn, holding a stick or walking staff, with trees and birds flying in the background.
A person standing on stage in spotlight, wearing wide-legged trousers and a sleeveless top, with a blurred background containing a sign or screen.
A woman with short hair dressed in a black top standing on stage with large yellow-orange feathered wings, in a dimly lit venue with decorations and curtains.
A bride and groom holding hands during their wedding ceremony outdoors, with a professional photographer filming them, and guests watching.
A woman in vintage clothing is sitting in a wheelbarrow, surrounded by three figures wearing white masks and black clothing, in a backyard at night with trees and a house in the background.
View more here

A sneek peek into my…

One sheets

Same_Time_Tomorrow_Optimized.jpg
Mickey 17 Final Poster.png
IA POSTER COND CREDITS.png
Catching Claus Final Poster .png

MORE film marketing

SEE CAMPAIGNS HERE

MY LOVE FOR

EVENTS

As Chapman’s first-ever NEON College Ambassador I got to build community by bringing a beautiful slate of films to campus through advanced screenings and creating/executing promotional events.  

An even bigger bonus… I got to utalize my passion for stunt marketing as well as create one of the first NEON Ambassador Instagram pages along the way.

Three women sitting at a table with a black tablecloth with a chalkboard sign reading 'HOKUM DANCER ADVANCED SCREENING' in front. One woman holds a bag with 'HOKUM' written on it and is laughing, the other two are engaged and looking at her. A large, sepia-toned nostalgic background photo depicting film production equipment and older people is behind them.
Three young women smiling and standing outdoors near bushes with green leaves and small white flowers, with a beige wall in the background.
Two women laughing and talking at a table inside a building, with large glass doors and a patterned carpet.
Two women are high-fiving outside a building with glass windows and lush green plants nearby. They are smiling and appear to be celebrating or greeting each other.
A young woman smiling and giving a thumbs-up behind a table of clothes at an outdoor yard sale with palm trees and a chain-link fence in the background.
Two young women are conversing outdoors next to a table with various items, with a parking lot and trees in the background. One woman has short blonde hair and a backpack, while the other has long red hair and is wearing a black sweatshirt.
A young woman with red hair and hoop earrings, smiling, holding a magazine at a table with promotional merchandise, including T-shirts, pins, and a flyer, in front of a wall with text listing names and organizations.
Group of smiling people inside a building, socializing, some holding phones and backpacks, front woman in black top smiling and gesturing with hands.

NOW HIGHLIGHTING…

I Love Boosters

the Marketing

the screening

NEON x Chapman instagram

entertainment marketing

passionate

storytelling and collaboration